SMART PRICING

Smart Retention Engine

Most churn happens because of rigid pricing. Our engine adapts offers in real-time based on user behavior, segment, and lifecycle stage to maximize Lifetime Value (LTV).

User-First Pricing
User-First Pricing

Offers that feel like rewards, not bills. We prioritize emotional connection over transaction.

Behavior Driven
Behavior Driven

A binge-watcher gets different perks than a casual viewer, tailored to their habits.

Frictionless Flow
Frictionless Flow

Visual upgrades and win-backs happen instantly without complex checkout flows.

User Journey Scenarios

Guest
The Newcomer

Arrives from social media. Hasn't committed yet. The goal is Low Friction Enrollment.

SYSTEM ACTION:
Start Free Trial

No credit card required for 7 days.

Active
The Binge Watcher

Watches 10+ hours/week. Ad-supported tier is annoying them. The goal is Upsell to Premium.

SYSTEM ACTION:
Unlock 4K Experience

You watch enough to deserve the best quality.

At Risk
The Drifting User

Hasn't logged in for 28 days. Likely to cancel. The goal is Retention / Win-back.

SYSTEM ACTION:
We Miss You!

50% OFF your next month if you stay.

Pricing Intelligence

Smart Timing
Smart Timing

The engine never interrupts a climax moment. Offers are presented only on app launch, or after a video finishes successfully.

Regional Parity
Regional Parity

Prices are automatically localized (PPP). A user in India sees different pricing tiers than a user in the US, maintaining purchasing power parity.

Invisible Logic
Invisible Logic

Users don't know they are being segmented. They just feel the platform provides relevant value at the right time.

Business Outcomes

22%
Reduction in Churn
Due to automated win-back offers
1.5x
LTV Increase
From successful tier upgrades
40%
Recovery Rate
Of "At Risk" users who stay

Live Pricing Plan Data Loaded:

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Let’s Strengthen Your User Journey to Reduce Churn

If you want to improve retention and lifetime value, we can refine your onboarding, engagement flow, and pricing logic for measurable impact.